Ali Brady
Owner/Trainer
"Where passion leads, dedication follows, and commitment turns goals into achievements.”
Ali Brady’s passion for the Arabian and genuine love for the breed are immediately evident in her energy, charisma, and ever-present smile. Recognized for her polished show ring presence, strong horsemanship, and exceptional feel for her horses, Ali has earned honors at many of the Arabian industry’s most prestigious competitions. At the heart of her philosophy is the thoughtful development of each horse, creating bonds that allow them to perform at their very best.
Raised in the Pacific Northwest, Ali grew up immersed in the Arabian community. Her mother worked alongside respected horsemen Jerry Sindt and Ron Palelek, giving Ali early exposure to the discipline, dedication, and standards of horsemanship that define the industry at its highest level.
In 1992, Ali moved to Chico, California to attend college and began her professional career assisting LeAnn Lacey, daughter of Meril Lacey. While earning her B.S. in Animal Industry from California State University, Chico, she quickly advanced through the training ranks. By 1995 she became Assistant Trainer for McDaniel Training Center at Spring Valley Ranch, and by 1997 she rose to Managing Trainer.
In 2000 Ali continued her path of professional growth when she joined Doran Show Stables under the extremely talented Rich Doran. By 2007 Ali earned the head trainer position at Jade Creek Arabians in Santa Ynez, CA. There she further refined her approach and developed into a respected Regional and National Champion trainer.
In 2014, Ali relocated her business to Scottsdale, Arizona. The purchase of her boutique farm in 2019—just minutes from WestWorld of Scottsdale—allowed her vision for a personalized, horse-centered training environment to fully come to life. From this Scottsdale base, Ali continues to earn Regional, Scottsdale, and National titles in many of the industry’s most competitive divisions.
Ali’s accomplishments reflect far more than results in the show ring. Her natural feel for the horse allows her to develop each individual to its fullest potential, bringing forward the qualities that make every horse truly special. Alis passion for each horse is apparent in her training, development and presentation.
In 2021, the very talented Jessica Schaeffler joined the team as Associate Trainer and has become an invaluable part of ABC. Jessica works closely with youth and amateur riders, strengthening the partnership between horse and rider while guiding them toward personal goals and meaningful achievements. Her approach encourages horsemanship, sportsmanship, and a positive competitive spirit.
Ali is also proud to include highly respected horseman Rob Bick as part of the team. His experience and insight add even more depth to the program, supporting the development of horses and riders across several divisions. Together, the trainers create a well-rounded environment designed to guide horses and riders at every stage.
Today, ABCentre is thriving as a boutique training center in the heart of Scottsdale with a reputation for individualized attention, exceptional horse care, and strong barn camaraderie.
At its core, Ali's dedication, pursuit of excellence, and a genuine love for the breed is undeniable.
Jessica Schaefler
Trainer
Jessica Schaeffler began her passion for horses at a young age. Her grandfather was a horse trainer and stall manager at Belmont and Saratoga raceways in New York. The experience and trips with her grandfather to the track solidified her appreciation for the horse industry. In 2007, she completed a Fine Arts degree at Cal Poly State University in Pomona, California, where she frequently participated in the renowned Kellogg Horse program.
Jessica Scheffler has been a trainer with ABCentre since December of 2020. She has coached multiple Horse and Rider teams into the winners circle at the Regional, Scottsdale and National shows consistently. Her passion and dedication shines through on everything she does.
She has had great success in coaching and showing in multiple divisions including, but not limited to, Hunter Pleasure, Western Pleasure, Country English, Equitation, Reigning, and Side Saddle. Jessica sums up her career in a few short, yet important, words. “As a coach and rider, I enjoy helping and teaching people of all ages to learn to love and appreciate these amazing animals, as much as I do!
